Hello does anyone has any recommondation on any Brand Perceived Value Tool and self concept tool?

08 September 2019 1 7K Report

I am currently conducting a research on purchase intention and im having a hard time finding a tool to measure self concept and brand perceived vaue

Ari Happonen

Dear Arnel Paranada

How about this research?

https://globaljournals.org/GJMBR_Volume15/2-Identifying-the-Factors-Affecting.pdf

B.R.,

Ari

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