1. For the analysis of the facebook page, can a researcher use data provided by a commercial social media analytics service?
2. Is there any social media analytics service which is reliable and it's data can be used as secondary data?
Hello,
I found this study on monitoring instruments for social media impact
https://www.brandwatch.com/2013/08/top-10-free-social-media-monitoring-tools/
Hope it helps!!
Most commercial analytics publications will report on sampled data. I'd be cautious about potential biases. Instead, could you collect your own data for through Excel PowerQuery for analysis?
https://www.researchgate.net/publication/281644727_A_Picture_Really_is_Worth_a_Thousand_Words_Public_Engagement_with_the_National_Cancer_Institute_on_Social_Media
Article A Picture Really is Worth a Thousand Words: Public Engagemen...
I agree with Yulia: unless you have strong reasons to prefer data from a company (for example, access to historical data), I would definitely build my own dataset. It is not extremely hard to do it, specially if you have some computational skills. But even if you don't, there are ways to circumvent it and get your data. Should you have more questions, I'll be happy to help.
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