Shale gas has some special characteristics and It needs more than high TOC. Shale gas is not exactly a clay-shale rock. It needs to has quartz and/or carbonates for fracturing development. So, the best identification is mudstone gas. In this case, for a good evaluation, lithogeochemical log, density log and resistivity log are important tools for a correct evaluation, plus lab analysis as XRD, desorption and other specific analysis. Could I understood your question and satisfy your doubt?

Unconventional reservoirs have burst with considerable force in oil and gas production worldwide. Shale Gas is one of them, with intense activity taking place in regions like North America. To achieve commercial production, these reservoirs should be stimulated through massive hydraulic fracturing and, frequently, through horizontal wells as a mean to enhance productivity.

In sedimentary terms, shales are fine-grained clastics rocks formed by consolidation of silts and clays. In log interpretation of conventional reservoirs, it is very common to observe that the clay parameters used to correct porosity and resistivity logs for clay effects are in fact read in shaly intervals rather than in pure clay. Although no considerable deviation have been observed in shaly sandstones, anyway these concepts and procedures must be reviewed to run log analysis in shale gas. Organic matter deposited with shales containing kerogen that matured as a result of overburden pressure and temperature, giving rise to source rocks that have yielded and expulsed hydrocarbons. Shale gas reservoir type is a source rock that has retained a portion of the hydrocarbon yielded during its geological history so that to evaluate the current hydrocarbon storage and production potential it is necessary to know the kerogen type and the level of TOC - total organic carbon - in the rock. Produced gas comes from both adsorbed gas in the organic matter and "free" gas trapped in the pores of the organic matter and in the inorganic portions of the matrix, i.e. quartz, calcite, dolomite.

In these unconventional reservoirs, gas volumes are estimated through a combination of geochemical analysis and log interpretation techniques. TOC, desorbed total gas content, adsorption isotherms, and kerogen maturity among other things can be measured in cores, sidewall samples and cuttings, in the laboratory. These data are used to estimate total desorbed gas content and adsorbed gas content which is part of the total gas. Also in laboratory, porosity, grain density, water saturation, permeability, mineral composition and elastic modules of the rock are measured. Laboratory measurement uncertainty is high and consistency between different providers appears to be low, with serious suspicions that procedures followed by different laboratories are the source of such differences. The permeability is one of the most important parameters, but at the same time, one of the most difficult to measure reliably in a shale gas. Core calibrated porosity, mineral composition, water saturation and elastic modules can be obtained through electric and radioactive logs. All these information is used to estimate log derived total gas volume which results are also subject to a high degree of uncertainty that must be overcome.

Once this key information is obtained, it is possible to estimate different gas in-situ volumes. Indeed, an estimate of porosity-resistivity based total gas in-situ and, on the other hand, geochemical based adsorbed gas in-situ can be performed. Log total gas in-situ can be, and it is advisable to do, compared with adsorbed gas estimations and also with another gas measurement called direct method - total gas desorption performed on formation samples. The difference between log total gas in-situ and adsorbed gas in situ should be the "free" gas in situ. Free gas occupies the pores of kerogen and matrix; also it can be stored in open natural fractures if such fractures are present.

Agree with above answers and want to summarize the answer,

1. Brittle zone is preferred to frack for shale formation

2. Dipole Sonic log (both p and s) along with resistivity are helpful to identify the brittle zones in shale formation