In my view, case studies of educational experiences are in general discipline bias, either ‘pedagogy’ or ‘management’ centered. One consequence of that is not having an interdisciplinary perspective that comprehensively considers the managerial dimension of the work of creating a new university program.
I've just finished reading the article. What a pleasure!
It’s a well of knowledge about the profession of scholarship. Undoubtedly, academy is part of the problem of management the creation of a new bachelor. Still there are other parts missing.
Amazingly, It has been written more than twenty years ago and yet sounds so fresh.
Many Thanks Valerie!
Right now I’m considering looking at the case from the perspective of Entrepreneurship, like the point of view of Stevenson, for instance:
Stevenson, Howard H, and J Carlos Jarillo. “A Paradigm of Entrepreneurship: Entrepreneurial Management.” Strategic Management Journal 11, no. 5 (1990): 17–27.
Anyone with experience in that field could please give me a hint?
I think creating a new undergraduate degree programme is a difficult process as you will need to ensure that you encompass elements that you think your industry (in your case in Catalonia, Spain) needs. Ultimately, whilst emphasis on entrepreneurship is important, you might want to ensure that you have industrial or vocational specialization.
For example, at NTU (my alma mater), the Business school has multiple areas of specialization, but they are industry focused. We've got specialization for strategic communication, accountancy programmes prepare them for auditing roles, and even Analystics and Forensics.
So, you can't just prepare something by sitting in your office, I highly recommend forming a committee of industrial leaders from Spain, and gathering data in terms of what skills are actually necessary and then formulating a academic programme (citing their views as endorsement) that meets industrial requirements.
Anyone can study, you don't need a degree to know things. But to align your undergraduate or graduate programme to suit the industry's needs is a challenging task. I highly recommend you look at NTU's website, NBS is one of the most competitive colleges to get into (apart from Engineering and WKWSCI):
http://www.nbs.ntu.edu.sg/Pages/default.aspx
Some publications that might interest you are:
https://harvardmagazine.com/2011/10/analysis-pedagogy-practice-and-teaching-innovation-at-harvard
https://www.researchgate.net/publication/303709899_Threshold_concepts_in_business_school_curriculum_-_a_pedagogy_for_public_trust
Hope this helps, remember, it's about preparing these kids to meet industrial needs - education is always there, you don't need a degree to be educated, but skills are scarce and needed skills for the right processes are a challenge. If you solve this problem as an educator, you're more or less there.
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