Does anyone know about articles discussing the use of intermittent reinforcement and customer behavior (e.g shopping, loyalty programs, etc)?

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Ranjit Voola

Hi Eirik, I normally try to go to the original articles before i read the most recent ones, so that i get a sense of historical development of the concept.

Rothschild, M.L. and Gaidis, W.C., 1981. Behavioral learning theory: Its relevance to marketing and promotions. The Journal of Marketing, pp.70-78.

Eirik Engelsen

Hi Ranjit, It looks really interesting and i could not agree more with you. I will definitely take a look at it. Thanks.

Dhani Shanker Chaubey

following paper may be useful for getting subject insights

http://pseweb.eu/ydepot/semin/texte0910/VIL2010INT.pdf

Article Intermittent reinforcement of a continuous response