Dissolve 2-Hydroxyacetophenone (1 mmol) in 95% ethanol (# 2 mL) on ice bath (0-5 C), then add KOH (1.5 mmmol, dissolved in the minimum amount of water 50-100 ul) and continue stirring until the color of the mixture changes (30-60 min). Then add the solid DMAB (1.2 mmole) in a portion wise manner (within one hour). Continue stirring on ice/room temperature while monitoring the reaction progress by TLC; usually the Rf of the new product should be between the Rf of the starting materials. After the reaction completes (TLC proof), dissolve the reaction mixture (should be like a paste) in ice cold water with vigorous stirring, then collect the product by vacuum filtration or extraction by DCM.
You dissolve 2-Hydroxyacetophenone (1 mmol) in a least amt. ethanol (7 mL) and then then add KOH and/or NaOH (1.5 mmmol, dissolved in the minimum amount of water (1-2 mL) ) and stirrfor about 1-2 h. Then add excess solid DMAB (1.2 mmole) in about 1 h. Complete stirring for further 2hs., then add water and neutralize it with little acetic acid. Filter, or extract with ethyl acetate or methylene chloride.
Most of the synthetic methods leading to the chalcone involve reacting 2′-hydroxyacetophenone and 4-(dimethylamino)benzaldehyde in presence of NaOH/KOH, followed by careful neutralization of the reaction mixture (this converts the phenoxide moiety in the product to a free phenol) with 5% HCl till a pH between 4-6 is reached.
Just perform the reaction in cold conditions especially acidification