I am conducting 1H NMR experiments on a 700 MHz machine to analyze DNA-chemical binding. The chemical I am using is an intense blue color and I have used a sub-saturation stoichiometry for the concentration of chemical. When I performed the NMR I got the expected chemical shifts but the intensity of the peak was greatly reduced (0.005 for DNA only to 0.0005 upon chemical addition). Does the color of the chemical have any effect on the peaks, and is it as significant as the peak shift? If so, what could be the corrective measure?