Here are a few studies that explore the relationship between corporate employer branding and business employer branding:

1. Employer Branding and Employee-based Brand Equity**: This study investigates the impacts of employer branding on work meaningfulness, employee-based brand equity, and employee self-concept. It highlights how employer branding positively affects work meaningfulness and employee-based brand equity in multilevel relationships.

2. Impact of Employer Branding on Employee Performance and Organizational Success: This research paper examines the influence of employer branding on employee performance and organizational success. It analyzes various factors contributing to an effective employer branding strategy, such as company culture, compensation, career development opportunities, work-life balance, recognition, and employee empowerment.

3. One Size Fits All? Employer Branding in Different Contexts: This study explores how employer branding is applied differently in various country and industry contexts. It emphasizes that a one-size-fits-all approach in employer branding is likely not the most effective, especially for multinationals adopting a worldwide organizational brand.

These studies should provide valuable insights for your Master Dissertation at Cnam.

1www.management-review.org 2ijcrt.org 3link.springer.com