Hi Arshi,

This is great topic, I am posting some excellent links covering your research interests, the first link covers a thorough literature review paper on "Employer branding and its influence on employee retention", the second one is titled " How Does Employer Branding Increase Employee Retention?", the third one is titled " Employer Branding: A Tool For Employee Retention, please take time to read the three papers and try to extract the key findings, all the best in your field of research.

Best wishes,

Sofiane

1. https://tornmarketing.com.au/wp-content/uploads/2019/03/TMRpaper.pdf

2. https://core.ac.uk/download/pdf/38024728.pdf

3. Article Employer Branding: A Tool For Employee Retention

I would hazard to say that employee retention is more likely to ensue directly from employee engagement than from employer branding. After all, a company’s "reputation" does not necessarily represent reality. That said, much depends on what employer branding entails.

Article Engaging Staff in the Workplace

Article Managing Corporate Reputation

Studying the Marketing Triangle can provide some useful insights