Radio doesn't have a rating point or a mechanism to measure the viewership in India(Bharat). Do you think we need a Universal Rating Point for Media in Bharat to measure the Audience Viewership.
While TV has TRP ratings and newspapers rely on IRS readership data, radio's dependence on an IRS-based system doesn't align with its needs. Read more at: https://www.campaignindia.in/article/the-industry-must-embrace-the-obstacle-of-measuring-roi-in-the-era-of-performance/491416
The industry must embrace the obstacle of measuring ROI in the era of performance marketing:
Read more at: https://www.campaignindia.in/article/the-industry-must-embrace-the-obstacle-of-measuring-roi-in-the-era-of-performance/491416
While TV has TRP ratings and newspapers rely on IRS readership data, radio's dependence on an IRS-based system doesn't align with its needs.
Read more at: https://www.campaignindia.in/article/the-industry-must-embrace-the-obstacle-of-measuring-roi-in-the-era-of-performance/491416