Since women are the beneficiaries of the cash grants, they are also responsible in ensuring that the conditions are met such as children's attendance in schools. Thus, it is seen as increasing women's responsibilities.
Gender has been neglected in the design and implementation of social transfers due to the dominant male breadwinner model which naturalizes the care giving role of women and their dependence on men. social transfer could help tackle patriarchal norms and promote gender equity. Gender equality concerns are more systematically taken into account when discussing cash transfer programs. Increasingly, women are the direct recipients of cash transfer programs as these programs often target child care, education and health care of children and women are perceived to have better skills at managing household resources. Cash transfers help households smooth consumption and enable them to sustain spending on food, schooling and health care. Gender impact of cash transfer programs in Brazil, Chile, India, Mexico and South Africa concluded that cash transfers helped women improve their and their families’ nutrition, increased their access to healthcare, positively influenced their daughters’ education while reducing the severity of poverty without a significant reduction in overall poverty. CCTs reinforce asymmetrical gender roles and risk establishing a trade-off between children's and women's needs for long-term security.