Some people in different professions have specific Colour choices. How does colour preference/liking indicate one's personalty type/traits.
Hello Prof. Punia
This is interesting - I looked into it and found that it has been written about:
Ling, Y., Johnson, N., & Hurlbert, A. (2007). Colour preference and personality. Perception ECVP abstract, 36, 0-0.
http://www.perceptionweb.com/abstract.cgi?id=v070247
Crozier, W. R. (1996). The psychology of colour preferences. Review of Progress in Coloration and Related Topics, 26(1), 63-72.
http://onlinelibrary.wiley.com/doi/10.1111/j.1478-4408.1996.tb00111.x/abstract
Crozier, W. R. (1999). The meanings of colour: Preferences among hues. Pigment & Resin Technology, 28(1), 6-14.
http://www.emeraldinsight.com/doi/abs/10.1108/03699429910252315
These are very old papers on the subject and related aspects:
Bjerstedt, A. (1960). Warm-cool color preferences as potential personality indicators: preliminary note. Perceptual and Motor Skills, 10(1), 31-34.
http://www.amsciepub.com/doi/pdf/10.2466/pms.1960.10.1.31
Granger, G. W. (1955). An experimental study of colour preferences. The Journal of General Psychology, 52(1), 3-20.
These relate to how different colours affect people:
Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing Letters, 4(1), 59-69.
http://media.brainjuicer.com/media/files/Crowley_-_1993_-_The_Two-Dimensional_Impact_of_Color_on_Shopping.pdf
Gelineau, E. P. (1981). A psychometric approach to the measurement of color preference. Perceptual and Motor Skills, 53(1), 163-174.
http://www.amsciepub.com/doi/abs/10.2466/pms.1981.53.1.163
I will follow the subsequent answers with interest
Best wishes
Mary
Color preference is always the hot topic for people to study. From past to current, there are many researches study on the color preference. In the fashion industry, color preference is important for the designers and the marketers. If they have a better understanding of the color preference of their target customers, they can make use of the data. For the designers and marketers, they can design and produce the right color for the target customers.
http://www.ukessays.com/essays/fashion/the-color-preference-of-boxers-of-the-enneagram-personality-type-f.php
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