Ramatu Ussif

The terms "Green Economy" and "Green Market" are related concepts that are often used interchangeably, but they refer to different aspects of sustainability and environmental consciousness. An overview of each concept follows:

The Green Economy is a broader economic model or framework that emphasizes sustainability, environmental responsibility, and social equity. It involves reorienting and restructuring economic activities, production processes, and consumption patterns to reduce environmental impact and promote the well-being of people and the planet. Key features of a Green Economy may include investing in renewable energy, sustainable agriculture, eco-friendly technologies, and environmentally responsible business practices. Green Economy principles aim to achieve a balance between economic growth and environmental protection.

The Green Market, on the other hand, is a specific sector of the economy or a marketplace where goods and services with environmentally friendly attributes are bought and sold. Green Markets are characterized by products and services that have reduced environmental impact, are energy-efficient, and often carry eco-certifications or labels. Examples of Green Market products include organic foods, electric vehicles, energy-efficient appliances, and eco-friendly cleaning products. The Green Market is a subset of the broader Green Economy, as it focuses on specific products and services rather than the overall economic framework.

In summary, the Green Economy is an overarching economic paradigm that encompasses a wide range of activities and policies aimed at achieving sustainability and environmental responsibility. The Green Market is a subset of the Green Economy, consisting of specific products and services designed with eco-friendliness in mind and aimed at consumers who prioritize sustainability when making purchasing decisions. Both concepts contribute to the goal of creating a more environmentally and socially responsible economy, but they operate at different scales and levels of specificity.

According to blog.treedom.net and the sustainable agency.com, Green Economy and Green Marketing are two related but distinct concepts.

A Green Economy is a development strategy that pursues growth in economic terms through moderate use of the resources offered by the environment. In the green economy, consumers and companies ask themselves, "How much does this product and service cost me?" and "How much does it cost the planet?". This is a small Copernican revolution in which business models no longer focus solely on human beings but broaden the horizon to include animals, ecosystems, and the climate.

On the other hand, Green Marketing (also known as Environmental Marketing or Ecological Marketing) develops and promotes products or services based on environmental sustainability. Significant investments or operational changes can be accused of opportunism when they do not substantiate a company's green marketing activities. This practice is also called greenwashing.

In summary, while Green Economy is about the broader strategy of sustainable economic growth considering environmental costs, Green Marketing is about promoting products or services that are environmentally friendly. Both concepts are crucial for sustainable development and environmental protection.

Thanks a lot Prof.@Jorge Morales Pedraza

You are welcome!

Dear Doctor

Go To

GREEN GROWTH, GREEN ECONOMY AND SUSTAINABLE DEVELOPMENT: TERMINOLOGICAL AND RELATIONAL DISCOURSE

Armand Kasztelan

Prague Economic Papers, 2017, 26(4), 487–499, https://doi.org/10.18267/j.pep.626

[Thus, taking into account the goal we should be aiming at, the following definition of green growth can be proposed: economic growth which contributes to rational utilisation of natural capital, prevents and reduces pollution, and creates chances to improve the overall social welfare by building green economy, and finally makes it possible to enter on the path towards sustainable development. Such a treatment makes it possible to emphasize the integrity of the trio: green growth – green economy – sustainable development.]

A green economy is a macro-level approach that aims to reduce carbon emissions and green marketing is a business strategy that promotes products and services based on their environmental sustainability.

Я считаю, зеленая экономика подразумевает рациональное использование ресурсов, их восстановление, т.е. баланс между всем живым миром и людьми. А зеленый маркетинг это повышение возможностей получения прибыли от правильно использованной живой природы, в том числе, без ущерба ископаемым, природному газу... Например, как Японцы строят острова из мусора. Они утилизируют живые отходы во благо человека и получают прибыль от этого.