Could relooking our endocrine system's link to motivation & drive be a possibly way to boost our business start-up sustainability? #entrepreneurialmindset #entrepreneurialthinking #PSN
This might be helpful to you.
https://www.mdpi.com/2071-1050/11/24/6884/pdf
An excellent suggestion by Jan. This is a very interesting paper by colleagues at the Open University of the Netherlands, published in Sustainability. Nicely structured, well argued and easy to follow.
Social behavior is governed by an overarching organizing principle of minimizing threat and maximizing reward, informed by brain networks used for primary survival needs. Depending on the environment, brain networks trigger different innate human drives vis-à-vis scarce resources, to which access may be shared or controlled. Social neuroscience brings new tools, methods, and approaches to the challenges people and their institutions face, presumably including business start-up sustainability beside workplace collaboration and innovation.
Article A Primer on Social Neuroscience
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