I don't have references for you, but I think you could look at any switching studies. Fuel is the ultimate fungible good, where brands are less important than price. In addition, most fuel buying locations are fairly close together, so buyers can easily compare the offerings, including prices. I would guess that alternative fuels will fit as another offering that competes with the other fuels.

I would guess that people won't actually switch, but will buy alternative fuels sometimes, while they go on buying what they usually buy. Good luck.

Dear Dag Bennett,

Thank you very much for your very interesting answer to the subjec under discussion wich reads; Consumer behavior and marketing strategies in biofuel markets?

Best Regards

Desalegn Abraha