Some authors add the complementor as 6th force to Porter’s model. Porter himself acknowledges in recent writings to now include cooperation and the creation of value for all stakeholders in the field. But I didn’t find proposals clearly linking the 2 models.
Hi Vincent, please have a look at this link: http://www.terry.uga.edu/~jlturner/7950/Lecture10IndustryAnalysis2013.pdf
I don't think it is necessary to add the complementors to the 5 forces model because those groups included in the model are actually all possible complementors. In my oppinion it would be more accurate to improve the model's description of the interaction between the different forces.
Both Proter and Brandenburger et al bear little relationship to how companies strategize today. See http://www.iveybusinessjournal.com/topics/strategy/does-the-thinking-of-yesterdays-management-gurus-imperil-todays-companies#.Um5gMdf8JLM
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