In 2012 Ric + 20 we shifted in theory to green markets, green economy and green growth thinking as the three indispensable components of environmentally friendly economic development, yet you do not hear much about green markets since then from those leading the development agenda be it OECD or FAO or World Bank or WRI, and so on... given the impression that green markets are not important in solving the environmental sustainability problem affecting the traditional market....which raises a the question, Can the green economy and green growth exist without green markets? I think No, what do you think?
Please share your own opinion on the question about this question indicating why you think so
I would say Yes and No. On a large scale perhaps No, but there are always individuals (personal and within companies) that want to go green, so Yes on a smaller scale (at least this is my opinion). You can also refer to our article, which is available on ResearchGate, viz. A multi-dimensional approach of green marketing competitive advantage: a perspective of small medium and micro enterprises from Western Cape, which provides a some perspective from where I live.
Dear Rodney it can not be both, If there are no green markets, can there be a green economy and green growth? as suggested by the development agenda of international organizations and governments that is the other side of the question. Does green marketing works through green markets and green market prices currently? I do not think so.
Thank you for your comment
Emmanuel, that is the case. Without green markets, there is no green growth, and without green growth, there is no green economy... that cycle respect the theory-practice consistency principle...so I do not understand how major players in development like OECD, WB, UN.... think that you can have green economies or implement a green growth agenda outside green markets to support green development....
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Dear friends, here is a related question that may be of interest to some: A recommendation of this question would push it out there:
Why the OECD question “What is green growth and how can it help deliver sustainable development?” is full of contradictions?
https://www.researchgate.net/post/Why_the_OECD_question_What_is_green_growth_and_how_can_it_help_deliver_sustainable_development_is_full_of_contradictions
Green markets are an important element to catalyse green economy and growth
Dear Emani, thank you for commenting.
You are right, that is the way scientific based thinking works, but the OECD magically is creating green growth outside of green markets as it seems their definition of green growth is not linked to perfect green market thinking...
As you put it there, if there are no green markets, where the idea of green growth comes from to support any type of sustainable development?
That highlights part of the contradiction in that question...
Have a nice day!
Maxi, thank you for commenting!
You probably mean, traditional markets are incompatible with environmental sustainability, and it is true because they externalize the environmental cost associated with production and consumption.
But green markets are consistent with environmental sustainability as that is one of its necessary conditions to exist. Internalizating the environmental cost of doing busingess shifts the traditional market structure towards a green market structure, a market cleared by a green market price...
Have a nice day
Maxi, what do you think about the question
Can the green economy and green growth exist without green markets?
I can answer yes, it can as long as there is strong commitment among relevant stakeholders such as government, NGO and companies. They can do it for non profit orientation or CSR and it does not really need market for doing that, it may not directly give them profit but indirectly affects their company image which produces positive opinion/attitude from public or consumers
Donny, thank you for your comment.
Let's assume that is true.... :You do not need green markets to produce green growth and to support a green economy,,,
Is that a science based approach? Think about it,,,,, That would meean that green growh magically appears,,, that green economies are floating on air... and hence, the theory-practice consistency principle does no longer matter,
Can a red shoe be green because simply somebody says is green?
I appreciate your comment
Respectfully yours
Dear friends, the following papers have food for thoughts related to this question, when you have time you can take a look at them, just to share ideas:
Beyond Traditional Market Thinking: What is the Structure of the Perfect Green market?
https://www.researchgate.net/publication/302025169_Beyond_Traditional_Market_Thinking_What_is_the_Structure_of_the_Perfect_Green_market
From Traditional Markets to Green Markets: A Look at Markets Under Perfect Green Market Competition
https://www.researchgate.net/publication/330617155_From_Traditional_Markets_to_Green_Markets_A_Look_at_Markets_Under_Perfect_Green_Market_Competition
Sustainability thoughts 103: How the shift from traditional markets to green markets would have looked like had the 1987 Brundtland Commission recommended then an environmental sustainability fix?
https://www.researchgate.net/publication/339926878_Sustainability_thoughts_103_How_the_shift_from_traditional_markets_to_green_markets_would_have_looked_like_had_the_1987_Brundtland_Commission_recommended_then_an_environmental_sustainability_fix
I think green market is a prerequisite for green economy and green growth. If you don't create a green market how can you achieve green economy and green growth?
That is the science based approach, no green markets, no green growth, and no green economy... but since 2012, the OECD, World Bank, the, UN and businesses and governments decided to start from green growth bypassing green markets like green growth magically appears from no where....
In my current paper I share a chart/picture pointing out that starting from green growth violates the theory-practice consistency, and hence is done it is not based on science/on perfect market thinking...
Thank you for your comment...
Dear friends:
Let’s assume green markets were not left out on purpose…
Let’s assume that major players in development like the UN, OECD, World Bank, FAO,…. decided since 2012 to start fixing the traditional economic model as the Brundtland commission recommended in 1987’s Our Common Future” starting from green growth to support a green economy bypassing green markets as they could not see or understand the nature of green markets then and how to set them up, then the existence of green market paradigm shift knowledge gaps that come along when you shift from perfect traditional market thinking to perfect green market thinking could explain the bypassing of green markets as green market paradigm shift knowledge gaps do not allow you to see the way forward from inside the box…..That could explain why green growth and green economy can exist without green markets in the eyes of these major players in development....
However, if green markets have been left out on purpose and the non-science based approach to address the environmental sustainability problem collapses one day in front of our eyes as the environmental sustainability gap still embedded in them remains active, then governments and international players can not blame green markets for that, and then perfect green market thinking will have a second chance...
The following article has food for thoughts on these knowledge gaps and how they can lead to the mishandling of expected paradigm shifts….in this case the shift to perfect green markets,,,,You can take a look when you have time…
Sustainability thoughts 123: How are green market paradigm shift knowledge gaps created from the pure capitalism angle? In which ways can they lead to the mishandling of the expected paradigm shift from pure capitalism to environmentally friendly capitalism?
https://www.researchgate.net/publication/343470915_Sustainability_thoughts_123_How_are_green_market_paradigm_shift_knowledge_gaps_created_from_the_pure_capitalism_angle_In_which_ways_can_they_lead_to_the_mishandling_of_the_expected_paradigm_shift_from
Dear Friends, sharing here a related article to come out next year, check it when you have time:
Sustainability thoughts 130: Can green economies and green growth exist without green markets? If not, why not? What is the current main development implication of this?
https://www.researchgate.net/publication/346438700_Sustainability_thoughts_130_Can_green_economies_and_green_growth_exist_without_green_markets_If_not_why_not_What_is_the_current_main_development_implication_of_this
My warm greetings
Dear Feraoun, thank you for your comment....
That is the science based position as it is consistent with the theory-practice consistency principle....
Non-green markets can not lead to green growth...
If knowing that someone calls non-green growth green growth, then that position tends toward FAKE science....doing that is like creating "alternative academic facts"....We can not make non-green markets green markets just by assuming that non-green markets are green...
Dear Faraoun, I think the world missed the opportunity in 2012 Rio +20 to follow up with green capitalism by setting up local and international green markets,,,.the science based way....
Decision makers, industry and governments and NGOs decided to go a la environmental externality based markets, the non-science based way....so from 2012 to 2020 is the time lost in terms of green market thinking in my view....
We will need to wait until the environmental externality management based market approach fails as since it is not linked to actual pollution costs associated with production, the environmental sustainability problem associated with the patched traditional market is still active.....
Problem is that the second time around, even if there is not just consensus, but extreme need for action, setting up green markets is going to be a more painful experience than it would have been in 2012, and governments will need bold economic approaches like those used during the covid pandemic to ensure environmental responsibility....
These scientific contributions will add interesting elements to the possible answers to your question.
- Social or green market economy? the delicate balance of German territorial sustainability
- Green procurement implicatios on the labor market in the context of the transition to the green economy
- Economic instruments as a way of introducing the concept of green economy into the energy market
- In search of Green political economy: steering markets, innovation, and the zero carbon homes agenda in England
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- Science topic