Hi,

I advice you to reade these papers:

-1/ Conscious and Nonconscious Components of Superstitious Beliefs in Judgment

and Decision Making

https://zicklin.baruch.cuny.edu/faculty/profiles/papers/lauren/conscious_and_nonconscious_superstition.pdf

-2/ Superstition, Illusion of Control and Brand Choice: Can Switching Brands Help Your Favorite Team Win the Big Game?

http://faculty.chicagobooth.edu/workshops/marketing/past/PDF/johar_superstition_illusion.pdf

-3/ Superstition in Strategic Decision Making: A Two-Level Study

The following references in marketing area can be of help:

• Mowen, J. C., & Carlson, B. (2003). Exploring the antecedents and consumer behavior consequences of the trait of superstition. Psychology & Marketing, 20(12), 1045-1065.
• Kramer, T., & Block, L. (2008). Conscious and nonconscious components of superstitious beliefs in judgment and decision making. Journal of Consumer Research, 34(6), 783-793.
• Carlson, B. D., Mowen, J. C., & Fang, X. (2009). Trait superstition and consumer behavior: Re‐conceptualization, measurement, and initial investigations. Psychology & Marketing, 26(8), 689-713.
• Hamerman, E. J., & Johar, G. V. (2013). Conditioned superstition: desire for control and consumer brand preferences. Journal of Consumer Research, 40(3), 428-443.
• Hernandez, M. D., Wang, Y. J., Minor, M. S., & Liu, Q. (2008). Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China. Journal of Consumer Behaviour, 7(6), 424-435.
• Block, L., & Kramer, T. (2009). The effect of superstitious beliefs on performance expectations. Journal of the Academy of Marketing Science, 37(2), 161-169.

Thanks a lot ;) 

Hi

Here are some new references on superstition:

Hung-Hui Li, Min-Yu Hsieh, William Li Chang, Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing, The North American Journal of Economics and Finance, In Press.

Boris Gershman, The economic origins of the evil eye belief, Journal of Economic Behavior & Organization, Volume 110, February 2015, Pages 119-144

Andrew Yau Hau Tse, To Be or Not to Be Superstitious–That's the Question, Procedia - Social and Behavioral Sciences, Volume 208, 20 November 2015, Pages 5-12

Matthew Tyler Boden, Supernatural beliefs: Considered adaptive and associated with psychological benefits, Personality and Individual Differences, Volume 86, November 2015, Pages 227-231

Have a nice day

Hi,

Maybe this article will interest you.

Article Costly Superstitious Beliefs: Experimental Evidence

Best regards,

Ya'akov

and this article too:

Article Superstition and “lucky” apartments: Evidence from transacti...