You may try the following:

1. Vidal, L., Ares, G., & Giménez, A. (2013). Projective techniques to uncover consumer perception: Application of three methodologies to ready-to-eat salads. Food Quality and Preference, 28(1), 1-7.

2, Sartori, R. (2010). Face validity in personality tests: psychometric instruments and projective techniques in comparison. Quality & Quantity, 44(4), 749-759.

3. Guerrero, Luis, et al. (2010) "Perception of traditional food products in six European regions using free word association." Food Quality and Preference 21.2 (2010): 225-233.

4. Tantiseneepong, N., Gorton, M., & White, J. (2012). Evaluating responses to celebrity endorsements using projective techniques. Qualitative Market Research: An International Journal, 15(1), 57-69.

5, Porr, C. J., Mayan, M., Graffigna, G., Wall, S., & Vieira, E. R. (2011). The evocative power of projective techniques for the elicitation of meaning. International Journal of Qualitative Methods, 10(1), 30-41.

Thanks a lot Khandoker Mahmudur Rahman 

Additional information  you may read: 

1. Projective Techniques in Qualitative Market Research ( 2015) by Evette Joyce-

See more at: http://sdama.org/knowledge/projective-techniques-qualitative-market-research/#sthash.T65aPiCW.dpuf

2.Projective Techniques in Personality Assessment: A Modern Introduction by A. I. Rabin

3.Psychological Testing: Projective Tests; Jonathan Rich, Ph.D.

Read more : http://www.ehow.com/info_8489584_advantages-disadvantages-projective-test.html

I used a projective technique in this study:

Comello, M. L. G., & Kelly, K. J. (2012). Picturing Biculturalism of Mexican American Youth: Implications for Prevention Message Design. Hispanic Health Care International, 10(3), 118-126.

You may also want to check out the work of Russell Belk in academic marketing.  His techniques influenced the method I used.

You might find our recent special issue on psychoanalysis and marketing useful. It includes a short essay by Sidney Levy on the influence of psychoanlaysis on his work: See: http://mtq.sagepub.com/content/15/1.toc

Thanks a lot 

Ivanova, Y.V. 2007. The motivation of managerial choices in the state-controlled economy of Belarus. Journal of East-West Business, Volume 13, No. 4, 5-36.

Ivanova, Y.V. 2007. Middle managers in a state-controlled economy: How they implement their decisions. Journal of Managerial Psychology, Vol. 22, No. 4, 392-410.

Both these articles present a projective technique of "reflection of significant choices"