I want to know if there is specifities in your opinion about digital consumer behavior ?
Thanks
Hi Norchene
Check this
The role of digital and social media marketing in consumer behavior
Autores:
Stephen, Andrew T
Afiliación:
L’Oréal Professor of Marketing, University of Oxford, Saïd Business School, Park End Street, Oxford OX1 1HP, UK
Fuente:
In Current Opinion in Psychology August 2016 10:17-21
Yes, digital consumers have overwhelming choice of variety as the choice is happening in the virtual world. This perspective has immense influence in defining consumers' definition of value and the power of consumers in identifying the differences in their choices. The following paper talks about the concept of "consumer surplus" in the context of digital economy.
Brynjolfsson, E., Hu, Y., & Smith, M. D. (2003). Consumer surplus in the digital economy: Estimating the value of increased product variety at online booksellers. Management Science, 49(11), 1580-1596.
In your opinion, are there specificities for digital consumer behavior?
With the proliferation & advancement of digital technologies, personally I find that digital consumer always expecting:
But what about their treats.. are they introvert (as an example), dedicated, antisocial ...etc. We are talking about their opportunities and discarding their challenges. You need to take this into consideration.
Another exciting direction of research is the context.. I mean as an example, are there any time limitations (do we behave differently when we have enough time, ) or is it always the same
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