I am searching literature for the areas on Celebrity endorsement towards Brand Trust,Brand Attitude and Brand Love. Please share your thoughts and articles remain with you for those areas.
I would suggest you to follow the following researchers who are in forefront of research related to celebrity endorsement. You can find their research papers on their page and many of them can be downloaded too.
As for me I am also working on celebrity endorsement and have uploaded a paper related to the same. The link of which is also mentioned below.
Happy to help.
https://www.researchgate.net/profile/T_Cornwell
https://www.researchgate.net/profile/Ravi_Pappu
Article DMM Model in Celebrity Endorsed Advertisements
Article Celebrity endorsement: How celebrity–brand–user personality ...