You will find a behavioural model that includes risk environmental perception in this book (reviews different approaches to risk perception). The underlying model (Ajzen Model) was develop to understand and predict human social behaviour. Montalvo makes the connection to environmentally green behaviour to risk perception and applies the model to managers in companies.

http://www.amazon.com/Environmental-Policy-Technological-Innovation-Technologies/dp/1840649577/ref=sr_1_5?s=books&ie=UTF8&qid=1420891213&sr=1-5&keywords=carlos+montalvo

At a later stage another (much larger) study was conducted at European level that includes consumers preferences for green products. One of the factors explored in depth is Risk perception.  You can download the final report here.

http://cordis.europa.eu/publication/rcn/11858_en.html

Carlos Montalvo, TNO

Great! Thank you so much, Carlos!

Dear Kim,

Hope these articles can help you as well.

These can provide you some insight on consumer decision making and exposure.

http://www.sciencedirect.com/science/article/pii/S1057740810000628

http://www.sciencedirect.com/science/article/pii/B9780444626042000125

http://www.sciencedirect.com/science/article/pii/S2214750014001632

Thank you, Emir!

How about this article on reducing household water consumption:

http://www.tandfonline.com/doi/abs/10.1080/0267257X.2014.971044#.VLQpt3vLIls

We have a special issue coming out later this year in Psychology & Marketing on Changing Food Consumption Behaviors - probably around May. Lots of useful articles for you in there.

Thank you, Ben! Please keep me posted on that special issue.

dear kim angelon-gaetz,

take a look at the following to see if it interests you:

Stealth Risks and Catastrophic Risks: On Risk Perception and Crisis Recovery Strategies

Pedro Moreira

Journal of Travel & Tourism Marketing 01/2008; 23(2/3/4):15-27. DOI: 10.1300/J073v23n02_02

i have a few others in the research gate list and some more on the full list at google scholar. most of them are available from the journals websites but if you need a pdf copy that you cannot find send me a message.

best regards, pedro moreira

Thank you, Pedro!  I will check those out.