i try to do a Comparative study between cities in France and Colombia, to develop a metaphor of brand personality analysis.
Dear Camilo,
Maybe you've already tried this book by Christopher Law: http://books.google.it/books?id=UC0dZELg11AC&printsec=frontcover&hl=it&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
Maybe the chapther "Culture in Urban and Regional Development" in V.A. Ginsburg and D. Throsby (eds), Handbook of the Economics of Art and Culture, Amsterdam, Elsevier, 2006 could also be a useful reference. I wonder if also chapter 28 "Cultural Heritage: Economic Analysis and Public Policy" in the same Handbook may be useful.
I hope it may help. Let me know. FQ
Hi, Dear Camilo,
Interesting! I would say it is also associated with "branding" a city/destination...It might be useful to have a look at this hyperlink:
http://www.wolfsberg.com/documents/City_Branding.pdf
Cheers!
Hi Camilo
This is just a mere suggestion. Try to figure out whether these places have any sort of celebrity endorsements. The logic behind this is that generally when we consider brand personality we general associate human traits with the brand. Personality can be most effectively translated through celebrity endorsements ... at least traits become much more pronounced and gets registered in the minds of the commoners. The idea is nascent but you may think in this angle (I am actually unaware of your research objectives and other details). Wish you good luck. Cheers!
I really appreciate your suggestion, I will be checking the version of spokespersons or celebrities endorsement....
I have few idea:
1. Celebrity endorsement and destination development
2. Personality of destination and suitable programs for promotion
3. Visit of Hollywood/ Bollywood celebrities and tourist arrival
...May be helpful
I've just realized that the URL to Christopher Law's book I referred to in my past post does no longer work. However the reference is Christopher M. Law, Urban tourism: the visitor economy and the growth of large cities, Continuum, 2002. By the same author there is also: Christopher M. Law, Tourism in Major Cities, Routledge, 1996. I hope it still helps.
Dear Camilo:
Though I am not a researcher in this area, as a layman I would like to state:
a)From tourism point of view, it is necessary to understand the personality of a city. India is a country of great heritage and history. Most of the cities which are tourist places in India have their own identity and personality. For example, AGRA, GWALIOR etc.
b) Some may be laid back cities some may be very vibrant, or some may be just trying to grapple the migration from history to present !
c)As Soma has rightly said, if there are some brand personalities associated with the city, it is better to see through the city through their lenses !
d) My guess is that there must be some taxonomy available classifying the cities as personalities !
My best wishes and I will be happy to receive outcomes of your study. .
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