Opportunities in creative areas are increasing at a fast rate. Alternative careers in creative fields have better prospects than the conventional ones. Talented students from design schools and other fields like journalism and trend setting are being offered higher pay packages.
Indian IT firms have been trying to scamper up the ‘value chain’ in the past few years, and the resultant increase in focus on verticals such as product design and emerging technologies like mobile and cloud is sending these tech giants on a talent hunt to the country’s arts and design schools. . “Hiring from top design schools is certainly a key strategy for us,” says Rohit Thakur, head of human resources, Microsoft India. “Software industry has reached a maturity phase where design and experience are now the key differentiators. Devices and apps today play a big role in enhancing products. This has pushed companies to focus a lot more on design and the need to build robust design teams,” he adds.
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