Dear colleagues,
As its past conferences were a wonderful success, the research unit URAM is striving to continue the tradition and is delighted to host its second conference in "Hammamet on May 8th and 9th, 2015.
This conference is an opportunity for not only junior but also leading scholars to share new perspectives, to exchange ideas and to develop contact for joint work.
The URAM conference covers a wide range of topics as various as consumer_behaviour, communication strategies, distribution, brand, relationship marketing, e-marketing, international marketing, etc.”.
Especially welcome are manuscripts that integrate new approaches of research. All papers are to be submitted by e-mail as attached to
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