Do you think that a behavioral bias in decision-making by a shareholder implies a high probability of a risk situation on the market?
There are 4 P in marketing :- price - product - promotion - place. And there are 2 types of customer : external and internal that are the target of 6 sigma school goal ( customer satisfaction ). Regarding Behavior change theories one of it is : Theory of Reasoned Action/ Theory of Planned Behavior
According to the theory of reasoned action, before people perform a behavior, they go through a decision-making process that leads to the formation of an intention to perform the behavior. The decision-making process involves making two types of judgments. The first type of judgment is the attitude toward the behavior, or the person’s perceptions of the pros and cons of performing the behavior. Attitudes toward the behavior consist of beliefs about the expected outcomes of the behavior and the importance of these outcomes to the individual. To form an attitude toward a behavior, a person will mentally list all the positive consequences that are likely to occur as a result of performing the behavior (e.g., for exercising, these might be weight loss, enjoyment, Lowered blood pressure, increased cardiovascular endurance, etc.) and all the negative consequences that are likely to occur as a result of performing the behavior (e.g., soreness, lack of time to do other tasks, tiredness). The person will then consider the importance of each expected outcome (e.g., perhaps weight loss is extremely important to the person, but feeling sore does not bother the person much). A mental summary of all the perceived positive and negative consequences, and the importance of each, becomes the person’s attitude toward the behavior. The second type of judgment is the person’s subjective perception of the social norms surrounding the behavior. Social norms are the person’s beliefs about what other people think the person should do. For example, if a middle-aged woman has many friends and family members who exercise, she may perceive that her social network members would want her to exercise too. If she has few friends and family members who exercise, she may perceive that her social network members would not be supportive of her efforts to exercise.