Call for Book Chapters:

Strategic Perspectives in Destination Marketing

(This book will be published by IGI Global, Hershey, PA, USA)

Proposals Submission Deadline: August 31, 2017

Full Chapters Due: November 30, 2017

Submission Date: November 30, 2017

Introduction

This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. At the same time, the readers are equipped with a strong pedagogical application of the socio-economic, environmental and technological impacts of tourism and its related sectors. The course content of this publication prepares undergraduate students and aspiring managers with a thorough exposure of the latest industry and research developments. Covering both key theory and practice, it introduces its readers to tourism issues in a concise yet accessible way. This will allow prospective tourism practitioners to critically analyze future situations and make appropriate decisions in work place environments.

Objective

This book is a concise and authoritative guide on tourism and its related paradigms. It provides a thorough understanding on destination branding and marketing. Therefore, the readers of this publication will better comprehend the marketing processes, strategies and tactics within the travel, tourism and hospitality contexts. It also highlights the latest trends, including; etourism, destination marketing and tourism planning for the future. The style of this book and extensive use of case studies, illustrations and links maintain the reader’s interest through visual aids to learning.

This publication is written in an engaging style that entices the curiosity of prospective readers. It explains all the theory in a simple and straightforward manner. It often makes use of short case studies that are carefully drawn from selected tourism businesses. Descriptive cases set the theory in context as they have been chosen to represent the diversity of the industry – ranging from small travel agents to large legacy airlines or multi-national hotel chains. This book reports on the global tourism marketing environments that comprise economic, socio-cultural and environmental issues. It explains how technological advances have brought significant changes to the tourism industry and its marketing mix. Moreover, it features interesting illustrations, including diagrams and color images. Notwithstanding, this book will also provide direct links to further readings on the web to aid both teaching and learning.

Target Audience

This book introduces the students and aspiring practitioners to the subject of destination marketing in a structured manner. It is primarily intended to undergraduate and / or post-graduate students in tourism (including tourism management, hospitality management, airline management and travel agency operations). It is also relevant to destination management organisations, tourism offices, hoteliers, inbound / outbound tour operators, travel agents and all those individuals who are willing to work within the dynamic tourism industry.

Academics in higher education institutions including universities and vocational colleges, small tourism business owners, tourism and hospitality consultants, non-profit tourism organizations, policy makers and legislators.

Recommended Topics

An introduction to the tourism industry

The structure and organization of the tourism destinations

The tourism marketing environment

Political, legal and regulatory forces in destination management

Economic effects of tourism marketing

Socio-cultural issues and destination branding

Technological advancements and information systems for travel marketing

The environmental impact of tourism.

Branding the tourism product

The tourist destinations and visitor attractions

The hospitality sector, hotel and catering

Tourist transportation

Pricing Tourism Products And Revenue Management

Market and Demand

Pricing Approaches

Pricing Strategies

Tourism Intermediaries And Online Distribution Channels

Destination Management Organisations

Tour operators

Retailing tourism

Tourism amenities and ancillary services

Promoting the tourism product

Advertising tourism destinations

Public relations and publicity in destination marketing

Direct and online marketing

Building customer relationships for repeat tourism

Word of mouth, the importance of reviews and ratings in tourism marketing

Sustainable and responsible tourism in destination branding

Destination marketing: the way forward

Tourism planning and development

Tourism strategies for destinations

Measuring marketing effectiveness

What future for the tourism industry?

Submission Procedure

Researchers and practitioners are invited to submit on or before August 31, 2017, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of their proposed chapter. Authors will be notified by September 15, 2017 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by November 30, 2017, and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Trust in Knowledge Management and Systems in Organizations. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery®TM online submission manager.

Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2018.

Important Dates

Proposal Submission Deadline: August 31, 2017

Notification of Acceptance: September 15, 2017

Full chapter Submission: November 30, 2017

Review Results to Chapter Authors: January 31, 2018

Revised Chapter Submission from Chapter Authors: February 28, 2018

Final Acceptance Notifications to Chapter Authors: March 15, 2018

Inquiries

Mark Anthony Camilleri, Ph.D.

Email: [email protected]

https://drmarkcamilleri.com/2017/06/21/call-for-chapters-strategic-perspectives-in-destination-marketing/