Are there any published papers which says that consumer are techincal illiterates?

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Goli Srinivasarao

By basing papers, we can't say that consumers are technical illiterates.

Azhar Shaikh

Dear Sir,

Thanks for the view. There might be some researchers who might have conducted some empirical research related to the topic. Following was the article which I read, and in my participatory observational study as well I have found that consumers are not technically sound

http://www.bit-tech.net/news/hardware/2009/09/10/amd-says-consumers-are-technology-illi/1

Thanks