Hello Everyone,
For my PhD questionnaire, I am looking for any ideas for scale development on innovation resistance related to automotive industry. Why consumers resistant the innovations in automotive industry with special reference to passenger cars.
If you know any literature related to the scales in the above mentioned topic, please attach it.
Thank you.
Customers prefer incremental innovations rather than redical innovations.
Dear Ales,
Thanks for your view, however, I m looking at the late adopters as the consumers who could resist the innovation initially. Everett (1962) in his book Diffusion of Innovation has catagorised the consumers on the basis of their time to adopt. and I am looking at those consumer who would adopt late. Resistant to Use is also a construct in my research.
Dear Azhar, in addition to all the useful comments you got, you should alos have a look in these (partly qualitative studies). All the best, Andrea
Bagozzi, R. P., Lee, K.-H.: Consumer Resistance to, and Acceptance of, Innovations, in: Arnould, E. J., Scott, L. H. (Hrsg.): Advances in Consumer Research, Vol. 26 (1999), S. 218-225
Gould, S. J., Houston, F. S., Mundt, J.: Failing to Try to Consume: A Reversal of the Usual Con-sumer Research Perspective, in: Brucks, M., MacInnis, D. (Hrsg.): Advances in Consumer Re-search, Vol. 24 (1997), S. 211-216
Mick, D. G., Fournier, S.: Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies, in: Journal of Consumer Research, Vol. 25 (1998), September, S. 123-143
Moisio, R. J.: Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties and Ambiguities in the Experiences of Finnish Mobile Phone Consumers, in: Keller, P. A., Rook, D. W. (Hrsg.): Advances in Consumer Research, Vol. 30 (2003), S. 340-345
Penaloza, L., Price, L. L.: Consumer Resistance: A Conceptual Overview, in: McAlister, L., Roth-schild, M. L. (Hrsg.): Advances in Consumer Research, Vol. 20 (1993), S. 123-128
Hi Azhar!
I was recently working on a paper about why fashion businesses do (or don't) adopt particular eco-innovations, using the theories Everett Rogers puts forward in the work you mentioned. I haven't looked at it in-depth but I wondered whether you could find some specific scales related to the innovation-decision process (rather than the innovation-diffusion process). I'm sure you've already looked at his work a lot but I found this five-stage process, and what encourages/discourages consumers to adopt an innovation through the decision-making process, very useful.
Apologies if that's not adding anything new but hope it's a helpful perspective!
Elly
Thanks Elly for a different vantage point for the scales to look at. I will revisit the book and attempt looking for the relationship btn innovation and decision making.
Azhar
- Badges
- Science topic
- Similar topics
- Econ
- Innovation Economics
- Innovation