12 December 2014 41 942 Report

Please compare greenhouse to open-field cultivation. Some consumers equate the phrase “open-field” cultivation (OFC) with natural products. What is your preference and perception on the final product quality of greenhouse (protected) cultivation verses OFC? What are the determinants of the perception of quality for a typical production (e.g., tomato) grown inside the greenhouse or grown outside in the open-field?

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