With the concern over adverse side effects of synthetic chemicals, millions of people across the world are turning back to plant derived healthcare and other products. The world market for such products including pharmaceuticals, nutraceuticals, fragrances, flavours, biopesticides and colour ingredients, alone exceeds several billion dollars per year. However, the major challenges in this sector are with the overall quality, safety and efficacy of these products. The claims and other information provided on the label may be far from what is in the pack. Just because an herb is natural does not mean that it is safe. Nevertheless, if herbal products are to assume a respected place in the market and society, more reliable and credible means and ways as well as greater authoritative regulatory directives for quality and safety of the herbal products are warranted. In this context, the question is to what extent the existing scientific standards and regulatory norms are adequate and effective for ensuring the quality and safety of herbal products?

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