The term peak intensity has no meaning in NMR signals. Peak height and, or peak amplitude are less ambiguous. The peak height is a function of signal amplitude and peak width at half height. Peak amplitude is traditionally estimated using frequency domain integration. The integration estimate is commonly called peak area. A broad signal can have the same amplitude as a narrow signal. Peak area only estimate signal amplitude for well-separated signals and when a constant in the data (baseline offset) does not affect the frequency-domain spectrum base line.