Any examples of use of vignettes, conjoint analysis and experiments as complementary methods to interviews and surveys?

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Dinesh Kumar

Vignettes, conjoint analysis, and experiments can be used as complementary methods to interviews and surveys in various fields such as market research, healthcare, and social sciences. Here are a few examples:

Market research: A company might use vignettes to present different product designs to consumers and ask them to rate their preferences. Conjoint analysis can also be used to understand how different attributes of a product (price, design, features, etc.) influence consumer preferences. These methods can provide insights into consumer preferences that may not be revealed through surveys or interviews alone.

Healthcare: In healthcare research, vignettes can be used to present different scenarios of medical treatments to physicians and ask them to rate their preferences. Conjoint analysis can also be used to understand how different attributes of a treatment (e.g. efficacy, side effects, cost) influence physician preferences. Experiments can also be used to compare the efficacy of different treatments in a controlled environment.

Social sciences: In social sciences, vignettes can be used to present different scenarios of social interactions to participants and ask them to rate their perceptions of the interactions. Conjoint analysis can also be used to understand how different attributes of a social scenario (e.g. race, gender, socioeconomic status) influence perceptions. Experiments can also be used to observe the effects of different attributes in a controlled environment.

It's important to note that these methods should be used in conjunction with each other, as they all have their own strengths and weaknesses. Surveys and interviews provide a broad overview of the population, while vignettes, conjoint analysis and experiments provide more detailed information on specific topics or scenarios.

Francisco Javier Ortega-Colomer

Thanks, Dinesh for your answer to my open question. However, I was interested on reading examples of scientific articles, books, or other reading materials already published that use "vignettes, conjoint analysis and experiments". I have only a few examples on them from WoS, but of course, RG can be a window to get more diversed sources.

Thanks again and all the best,

Javi