Dear all,

We are pleased to invite you to contribute to a collective book dedicated to Connected Health: new challenges for the 21st century edited by Palgrave MacMillan. This collective book is coordinated by Loick Menvielle (Edhec Business School- France); Anne-Françoise Audrain-Pontevia (UQAM – Canada); William Menvielle (UQTR – Canada) and the provisional title is The Digitalization of Healthcare: new challenges and opportunities.

This book gives the reader an overview of the role of IT in the healthcare sector with a specific focus on E-health and the Medecine 2.0. New technology outbreaks have profoundly modified our vision of health, switching from a “traditional” path to a digitalized one. This book will illustrate and highlight benefits and doubts from everyone involved in delivering care to the patient.

You will find complementary information in the enclosed document (or above). Concerning the plan of the book, it can be adapted. Feel free to suggest another book chapter even if it’s not listed or written in this plan. All contributions are welcomed. Don’t hesitate to diffuse this call for contributions to your colleagues and friends.

Best Regards

L. Menvielle, A.F. Audrain-Pontevia, W.Menvielle

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Viewed broadly, elements of E-health and M-health such as connected objects, medical social media and patient online communities are seen by some as merely helpful gadgets. However, we are faced with real challenges that the book will handle: privacy data, disruptive innovation, business models, new relationship with medical staff and caregivers. Many questions will be raised and answered in this book.

An up-to-date book is needed and will be written by academics and practitioners – we can obtain contributions from software editors, medical devices manufacturers, pharmaceutical industries and healthcare advertising agencies.

The proposed book will combine conceptual, pragmatic and operational approaches to this topic. By integrating these various contributions, we will answer the readers’ demand for knowledge and understanding of IT in the medical sector which is not without consequences. For companies working in the health sector, the incursion of IT has disrupted the value chain and changed the business model. It has also raised ethical issues and opened new paradigms about delivering care. For patients and caregivers, this book will highlight the development of patients communities such as PatientLikeMe, the rise of patient empowerment and the medical collaborative platform as DockCheck.

Behind the integration of IT in the medical sector and especially E-health and M-Health, the scope considered by this book will answer the following question: how E-health and M-health can change our lives, not only in Western but in developing countries too, where WHO (World Health Organization) is trying to solve the problem of access to care.

Regarding the target market and readers, we can identify:

Students:

• students in MBA and EMBA programs specialized in healthcare management,
• students in business schools, MBA, EMBA and specialized programs in healthcare and innovation,

Professionals:

• Medical staff, physicians and doctors,
• Executive managers in the pharmaceutical industry, medical manufacturers, software editors, start-up entrepreneurs,
• Policymakers, institutional decision makers,
• Lawyers (especially concerning data privacy and big data)

Plan suggested – feel free to adapt or change chapters or themes. The following plan is not formal.

Part 1 –Digitalization of healthcare overview and outlook of a promising sector

• Example of themes: economic, market and outlook of the sector both in developed and emerging countries
• Example of themes: cost reduction, an answer for western medical system close to the bankrupt.
• Example of themes: innovation, disruption of the business model, monetizing of connected health

Part 2 – New challenges for the practice of medicine

• Example of themes:  Changing the relationship with the medical staff and the medicine view,
• Example of themes:  Using the medical crowdsourcing: an outlook of an encouraging approach for a better understanding of disease
• Example of themes: When the medicine is getting collaborative: the impact and effects of the online doctors communities
• Example of themes: When the medicine is getting collaborative; the impact and effects of the online patients communities.

Part 3 From E-health to M-health

• Example of themes: Use of social media by care providers and hospitals: benefits and challenges.
• Example of themes: E-health and patient empowerment.
• Example of themes: M-health: the self-monitoring of the disease for a better patient quality of life.
• Example of themes: When M-health contributes to avoid the counterfeit drug, Risk and criminality.

Part 4 Big data

• Example of themes: Combining social media and big data for a better patient understanding (psychological approach)
• Example of themes: Big data and Connected health (E-Health, M-Health and connected objects) new challenges and opportunities for medical stakeholders (pharmacovigilance, better disease understanding…)
• Example of themes: Big data and ethical issues
• Example of themes: Law and big data, how owns the information.

N.B. : a specific part could be suggested for ethical and law issues.

Concerning the deadline, it will be appreciated to receive

• An abstract of your chapter or your intentions (500 words maximum) are expected before 21st February 2016
• An acceptance notification of your proposal will be sent during the first week of March
• Deadline for the first submission: 1st June 2016.

Please note that a chapter will not exceed 22 000 characters (with spaces) – 10 / 12 pages.

Contacts

• Loick Menvielle – PhD, [email protected]

William Menvielle –  DBA, [email protected]

Anne-Françoise Audrain-Pontevia – Phd, audrain_pontevia. [email protected]