The Daily Mail has own Turn The Tide On Plastic campaign as sees itself as thriving major force against plastic pollution menace in whatever environment on earth. This means that the publication is practicing the social responsibility of the press or the media as it sets the agenda by priming plastic waste issue.

At this point, the campaign is vital for a variety of reasons. Among them is to create, raise, and sustain public awareness of the social, economic, political, and ecological or environmental damage and loss caused by plastic waste pollution.

As you said, The Daily Mail Online frequently publishes articles promoting public awareness campaigns and it regularly evaluates it’s own success stories.I think, one of the most critical issues about public communication campaign, has to do with assessment or evaluation of the campaign progress.

You also said that, The Daily Mail Online is the third most read website in the UK only after the BBC News and The Sun Online, as well as, the fifth most used website with the purpose of reading news in the UK as observed last year, in 2018. The media are very influential in effecting personal or individual behaviour as well as policy change at all levels of our society from local to global .

The issue of media advocacy communication campaign evaluation is highly recommended for professional, ethical, and investment reasons regarding the effectiveness or efficiency of the campaigns.This means that the current or the ongoing media campaign has been well planned and implemented so far.

The media practitioners or journalists especially science or environmental reporters or journalists are trained to do their jobs professionally and they usually look at the different environmental problems that should be addressed.

As the world now focuses on Climate Change effects or the need for urgent climate action as stated in the UN SDG 13, one of the biggest single issues of human factors that can be or has be attributed to drive climate change is, waste.

This means that you have raised a very serious question or comment in particular. I thought your remarks were as informative as curious, to say the least. I am also sure that, with respect to the previous word, your sounds very brilliant, informed, professional, educative, or in tandem with your personal beauty. Be blessed.

Best regards

Wilson

Wilson Truman Okaka, thank you for your reply.

Does the press have a social responsibility towards their consumers/readers?

The Daily Mail Online is clearly and transparently practicing advocacy journalism (which I am generally in favor of), but what I have seen in their articles so far made me question whether what they do goes beyond setting the agenda by priming plastic waste issues.

I have the impression that they are glorying their efforts and mixing marketing/PR strategies with journalism. As you mentioned correctly media practitioners or journalists especially science or environmental reporters or journalists should be trained to do their jobs professionally.

That practice, however, does not seem professional to me. I wish the Daily Mail Online's take on journalism would be different (I know they are not the most serious newspaper and their journalism practices cannot be compared to scientific journals or The Guardian) but, nevertheless, I wish they would be as transparent with their sources (i.e. linking news reports or scientific studies) as they are with promoting their Turn The Tide On Plastic campaign in their journalistic articles.

Best regards

Desiree

Thank you for talking about this issue of the prospects of the press having a social responsibility towards their consumers or readers. So these are the segments of the audience that the present is/are intended to reach. The press is literally about targeting the audience. I think this is a brilliant opinion or perspective.I think I agree with your idea because I think you have got it right.I appreciate this point of view as it is. Be blessed.

Best regards

Wilson