According to common understanding the fundamental interactions of the standard model are mediated by the exchange of so-called gauge bosons (photon, gluon etc.). Now, the e.g. number of gauge bosons is related to the gauge group of the corresponding theory. But the wording "exchange particle" is apparently motivated by the graphical representation of Feynman diagrams. I wonder if we would talk and think differently if this tool of organizing your perturbative expansion would not have been invented.
By the way: the background of this question is the following: Since I believe that Feynman diagrams cannot be interpreted realistically, the notion of (virtual) exchange particles appears to me questionable (i.e. based on an artefact, like the specific solution technique of perturbation theory). But perhaps this “exchange” idea could be motivated also differently and independently.