When the first child is born, it could be considered as the birth of the parents. These parents would now age in their needs and desires for their child. The demand would move from simple life survival and comfort to toys, entertainment, learning products, education, clothes and so on.
As the child grows and dependence on parents changes the products in focus would move from physical benefits to psychological benefits to social benefits and so on.
Yes, absolutely. The results would be absolutely interesting to the manufacturers and retailers of child products. As far as I know, there is no still a good recommendation system for products and services for children and their parents, considering the age of the child and the age of the parent as a parent.
Sounds interesting! I think it would be really worth looking into the parent life-cycle, a new perspective from social and business point of view. The whole system of child rearing, education, career and family life-cycle composition is influenced by attitudes and norms of the society, along with underlying beliefs and values. Inadvertently, we all might be rearing a child in such a way as to take the role of "us" in future. It could be a great research topic.
The field of Human Development and Family Studies provides theoretical frameworks for the idea of a parent life cycle. Ecological systems theories and life course theory in particular approach parenting as part of life course development and change.
Not in terms of Wells and Gubar - though there would appear to be an overlap between 'birth of parent' stage with Full nest stage of Wells and Gubar.
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