Impact factors can be a negative distraction from quality and science because they can be economic drivers for some scientific journals and researchers. Yet scientific impacts are often only realized over the long term so it is difficult to assess whether funding research is a great investment or not. I suspect impact factors are so compelling because they provide an immediate if flawed metric indicating that invested funding may payoff in some type of long-term benefits to society and the economy. If this is true, how can we do better in providing short-term metrics supporting the value of scientific research?