In digital marketing, theories like the AIDA model, customer journey mapping, and data-driven frameworks focus on understanding and engaging customers across channels effectively.

In destination loyalty, Destination Image Theory, the Theory of Planned Behavior, and Push and Pull Motivation Theory emphasize the importance of perceptions, motivations, and experiences in driving repeat visits and recommendations.

Both fields prioritize personalization, leveraging data, and enhancing user experiences to build stronger connections with consumers or visitors.

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