I wanted to do research in the field of Neuromarketing majorly on the impact on advertising industries and end-users by Neuromarketing, which is the best methodology I can use for this and I have limited resources to conduct an experimental study. what is the best possible way? someone, please explain.
However, if you interested in serious, vaild results of your research, conducting an axperimental study is basically the appropriate choice. In the face of limited resources I would not recommend to do this based on a random sample. Helpful could be the aquisition of a cooperation partner (company?), best wishes, Axel Faix
Hi Jatoth,
In order to use neuromarketing and study the impact of advertisement on end users you will have to spend resources. Neuromarketing requires use of methods that are able to track changes and the simplest one is eye tracking method.
You have to understand if you want to just study the impact of different types of message appeal used in advertisements on consumer behavior than experimental research design would be a great choice.
For a better clarity on neuromarketing I suggest you can go through some sample papers such as :
Article Neuromarketing Aspect of Tourism Pricing Psychology ☆
Lee, N., Broderick, A. J., & Chamberlain, L. (2007). What is ‘neuromarketing’? A discussion and agenda for future research. International journal of psychophysiology, 63(2), 199-204.
Bercea, M. D. (2013). Quantitative versus qualitative in neuromarketing research.
I hope this helps.
My recommendation is to go for experimental study by investigation an appropriate sample size to get quite reliable findings. If that was not possible, you might survey the previous experimental studies on this theme to prepare a good meta-analysis research. That might provide you with more findings and insights. Best, Sabri
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