Kindly advise about the existing theories about survival/success of a new startup? Is the the success and survival of entrep.activity affected more by personal traits or is it relying more on environmental pillars of regulative/normative boundaries or is it all around the revenue/customers/growth phenomenon?

What are different methods to measure the success/survival of an entrepreneurial activity and also please share the research work done in past especially based on GEM-if any?

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