effectuation theory and causation theories, creative and discovery theories
read this paper and book, look for an updated version to assist you in this direction
1. Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency Author(s): Saras D. Sarasvathy Reviewed work(s): Source: The Academy of Management Review, Vol. 26, No. 2 (Apr., 2001), pp. 243-263 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/259121 .
2. Business model generation written by Alexander Osterwalder & Yves Pigneur
(adopted research model from Bruce Tuckman, 1965 , modified by Achutha Jois, Ramnath Krishnan Pallasena, and Somnath Chakrabarti, JOURNAL OF INFORMATION TECHNOLOGY CASE AND APPLICATION RESEARCH, 2020, One more paper on this in AJMC (AJC)...
Dear Ha Hoang I don´t how to judge famous. The study of different archetypes has been around since at least the '80s and in the last 15 years in EPT https://entrepreneurprofiletest.com/all-archetypes/ the study and conclusion about the first 5 have been in a few books as well. I can check if you want to. Stefan L welocome back.
Here Ha Hoang I found it, "Entrepreneurs have different characteristics that make them succeed with their tasks. Within the research about entrepreneurship that has been done among other things in the USA and places like MIT and their Enterprise Forum one has been able to distinguish five different archetypes". The book is - Business plans that wins- lessons from the MIT enterprise forum ISBN 0 - 06 - 091391-6. Best regards Stefan L
I would recommend you read the following research:
- GEORGE, Gerard and BOCK, Adam J.. The Business Model in Practice and its Implications for Entrepreneurship Research. (2011). Entrepreneurship Theory and Practice. 35, (1), 83-111.