Dear all,

I am sharing the model below that illustrates the connection between attitudes, intentions, and behavior, moderated by prior knowledge and personal impact perceptions. I am seeking your input on the preferred testing approach, as I've come across information suggesting one may be more favorable than the other in specific scenarios.

Version 1 - Step-by-Step Testing

Step 1: Test the relationship between attitudes and intentions, moderated by prior knowledge and personal impact perceptions.

Step 2: Test the relationship between intentions and behavior, moderated by prior knowledge and personal impact perceptions.

Step 3: Examine the regression between intentions and behavior.

Version 2 - Structural Equation Modeling (SEM)

Conduct SEM with all variables considered together.

I appreciate your insights on which version might be more suitable and under what circumstances. Your help is invaluable!

Regards,

Ilia

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