Polyphenols, particularly catechins, are among the most valued bioactive compounds in tea, offering strong antioxidant, anti-inflammatory, and cardioprotective properties. Highlighting these health-promoting benefits can provide a strong scientific basis for marketing tea to both health-conscious consumers and general audiences.

A polyphenol-based marketing system can position tea not just as a beverage of culture and taste, but also as a functional drink that supports wellness. This approach aligns with the growing global demand for nutraceuticals and functional foods, where consumers are seeking natural alternatives to synthetic supplements.

However, one major consideration is the need for evidence-based claims. Overstating health effects without clinical validation may mislead consumers and weaken trust. Therefore, marketing strategies should balance tradition, taste, and scientifically validated health benefits of polyphenols.

In summary, polyphenol-focused marketing offers a sustainable and innovative path for the tea industry. By combining scientific evidence, cultural heritage, and consumer education, tea brands can create value-driven campaigns that enhance consumer trust while promoting tea as both a lifestyle and health beverage.

Could you specify please, what is the "polyphenol based marketing system for tea?"

Do you want to develop a protocol to measure the "polyphenol index" and add it to the label describing the beneficial effect of a given sample?

Thank You very much @H.A Adewuyi your comment, this is area we are focusing

Thank You Yurii V Geletii yes that area we are focusing