My Research Topic is Empowering Consumers Through The Metaverse: Exploring How FMCG Brands Are Adapting To Enhance Your Shopping Experience.

Research Objectives:

• To investigate the opportunities and challenges presented by the metaverse for FMCG brands in effectively reaching a diverse global audience.

• To analyse the influence and effectiveness of the metaverse in enhancing FMCG brand engagement with consumers.

Data collection: primary data with questionnaire (closed end).

So depending on the topic my research philosophy will it be pragmatic approach ?

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