My Research Topic is Empowering Consumers Through The Metaverse: Exploring How FMCG Brands Are Adapting To Enhance Your Shopping Experience.
Research Objectives:
• To investigate the opportunities and challenges presented by the metaverse for FMCG brands in effectively reaching a diverse global audience.
• To analyse the influence and effectiveness of the metaverse in enhancing FMCG brand engagement with consumers.
Data collection: primary data with questionnaire (closed end).
So depending on the topic my research philosophy will it be pragmatic approach ?