I am currently writing my master thesis with the following research question: How did firm-specific resources contribute to the success of selected startups in Nairobi. Currently, I am not sure about how the data analysis section could look like. I am using an exploratory case study approach and the idea is to identify important resources from the literature and then finding out in interviews how these resources contributed to the success of the startup. This could be for example taking the "the network" of the founders as a resource and analyzing how it enabled the firm to build a team and get funding.
First select the appropriate questions or statements related to your objectives. May be 5 to 10 in numbers. Use 5 point Likert scale approach to find out the opinions of interviewees. Now, you can use score approach. For this the answers are expected to be 5. Strongly disagree; 4. Disagree; 3. No opinion, 2. Agree, 1. Strongly agree. Based on responses, find out the average score for the sample and report. Average score of 3 or more can be taken as negative and close to 1 and 2 as positive. Another, approach is descriptive. In this, start describing the no. of responses received in above 5 categories for each question selected.
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