Hello
I am a doctoral student in the field of marketing. My job is the human capital manager of a financial holding that has 14 subsidiary companies operating in the field of digital financial services. Now I am at the time when I want to choose the topic of my doctoral thesis and I am more interested in internal marketing. and to finalize the organizational culture of the issue. I had a very good experience in designing the organizational culture model and the project is ongoing. What topic do you suggest that I research and model?
It sounds like you are in a wonderful position in that you might have easy access to a significant amount of data. The issue of access is a very important one when choosing your research topic.
The most important issue, though, is your personal motivation. Doctoral studies are never easy (at least they should not be). So, if you are going to spend three to four years digging into all the nuance of any topic, doing so much reading and so much thinking, it really needs to be a topic you are interested in.
It seems you are interested in models related to corporate culture. So, that is a natural path for you to purse. That is the topic.
Next you need to identify a research problem. Perhaps, the same culture does not work equally effectively in each of the 14 subsidiaries.
After that, you will need some purpose, like to determine what factors are most important in each of the various business units.
Finally, you will need a research question. For example, why does the power of these factors in the model load differently in each of the subsidiaries? Or how does leadership style of the business unit impact the most effective choices of organizational culture?
The big thing is, you need to do the work. That really means reading and thinking. Those things time time. But, once you have done it, you will start to see what is most interesting to you.
Good luck!
Thank you very much for your valuable advice. It was great and clear.@JohnAndre
- Badges
- Science topic