The Sales and Marketing literature have identified the notable role of ‘culture’ as one of the significant factors influencing Global Account Management (Yip and Madsen 1996; Millman 1996; Wilson and Weilbaker 2004; ALHussan et al. 2014).
I'm working on my dissertation in this field and looking for theories that can support my case study research approach.
I would recommend to also look into the ROSKAB Leadership Model by Prof. Dr. Reinhold Kohler.
In a globalized world manageemnt styles are not always gloalized. The basics remains the same while processes and procedures needs to by changed. More of a ethnocentric. It has to start at the top, by the senior management team. Ratan Tata takes lunch in a common canteed. Years back in 1993 I have seen a similar example in Civa-Geigy HQ in Basel.
Nayan Kadam
La globalización exige cada vez mas un mirada critica hacia las gestión del CEO o directivos.
Es una teoría que nace con la informática, PCs y servicios de Softwares, por los años 80 a 90 , estan relacionados, con las teorías de finanzas corporativas, metodología "Key Account Management" (KAM), Logística de suministros de bienes y servicios, con la economía, Contabilidad internacional, con la gestión d pedidos, teoría sobre proveedores,...
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