Health is a major concern in developing countries and there are numerous diseases becoming a burden on the health sector. Effective communication is required to overcome many health related problems.
Effective health communication is a burning issue in Pakistan particularly with reference to Polio and mother-child health. I think using interpersonal communication especially by taking religious personalities on board is very important. Other more common means like mass media should also be used extensively.
In my opinion for the effective health communication it is needed that a communicator should have the knowledge about the culture where he/she want to arise aware. in the other way it is also needed to take help from the opinion leaders of the area, because mostly people believe on them.
other thing is that to develop the content of the message according to mental level, culture, religious and social values to convince the target population.
the communicator also need to know the medium which the population is using in the area.
In the case of Pakistan mostly the health campaigns are flop because the campaigners and policy makers don't care about the culture values, religious mentality, message contents and the use of proper medium in the targeted area where they want to bring awareness about a disease.
Dear Sahifa:
I think this article is interesting.
Fernando Althabe MD, MSc Eduardo Bergel, Ph Lic, MSc Maria Luisa Cafferata MD Luz Gibbons, MSc Agustin Ciapponi, MD Lisandro Colantonio MD Alvaro Rodriguez Palacios MD.
Unidad de investigacion Perinatal Hospital Clinicas. Montevideo, Uruguay.
Instituto de Efectividad Clinica y Sanitaria (IECS) Argentina.
Strategies for improving the quality of Health Care in Maternal and Child Health in low and middle income countries: Overview of Systematic Reviews.
www.who.int/rpc/meetings/MCH_QI_strategies.pdf
Best wishes.
Diana from Peru.
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