Hello everyone,
I have the topic "The effects of user-generated content on Instagram on building and maintaining customer relationships with companies", and I am using survey and observation to gather the data. What research method should I use to analyze it? Which one is best? I was thinking about Factor Analysis or Regression Analysis. (I am using SPSS).
Best regards,
Madalina Iordache
Hello Madalina,
You can try Structural equation modelling. It can help you test moderating effects, mediation effects and group effects of variables on latent constructs.
Regards,
Halim
Exploratory Factor Analysis and Multiple Regression are just statistical tools.
Far more important questions are:
- What are you trying to find out?
- What will your answer look like? (not what is the answer)
That should give you ideas about what data to gather and in what form. Then you can decide what statistical tools to use.
Dear Madalina,
The Structural Equation Modeling is the most appropriate statistical analysis method for your needs. You can further refer to the comparison attached to see which approach should you select depending on your research.
Data A comparison of PLS-SEM and CB-SEM
Best of luck.
Dr. Ahmed Meri
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